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West Elm won over millennials. But now it’s really pissing them off.

November 16, 2018
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West Elm won over millennials. But now it’s really pissing them off.

General view of the interior during the West Elm London grand opening party. Ian Gavan/Getty Images for West Elm

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[Ed.] Personally, I find West Elm to sell extremely uncomfortable furniture.

Alli, a tech executive from Colorado, has been waiting for her West Elm order for months.

She placed her order in June. This September, sick of waiting for her item, Alli called West Elm customer service to inquire about the status of her order. After being passed from one customer service agent to another, Alli told me in an email, she finally turned to Twitter, where her messages went unanswered. She also tried Facebook, where West Elm requested she take down her post to protect her privacy, since the post contained her order number; and email, which was likewise ignored. Finally, on September 8, after months of silence, Alli received a response from West Elm customer service via Facebook messenger.

[Vox: The Goods, “West Elm won over millennials. But now it’s really pissing them off.“]

[Image Source: Ian Gavan/Getty Images for West Elm]

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