Bloomberg reports that Amazon plans to stop selling some streaming video devices that compete with its Fire TV and Fire TV Stick. It will no longer offer Google’s Chromecast or Apple’s Apple TV for sale in its online store.
Apple previously stopped selling iPhones in it’s store as well, but as far as the reason for the Apple TV goes,
“Over the last three years, Prime Video has become an important part of Prime,” Amazon said in the e-mail. “It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.”
Other set-top boxes and consoles, including those from Roku, Microsoft, and Playstation, do have apps that allow customers to stream Amazon Prime Video and thus won’t be affected by the new ban.
More bad news for Apple.