@thewillowapp Willow is THE WORST dating app yet!

@thewillowapp Willow is THE WORST dating app yet!

Willow has decided to try a new approach by having a “Talk First, Reveal Photos Later” Philosophy. However in my experience it just doesn’t work and you end up wasting a TON of time (metaphorical ton of course).

Screen Shot 2015-02-25 at 4.14.14 PM

The app idea was interesting, what would happen if you took away all photos, and just posted a question to someone, based on their response you could decide if you should initiate a chat with them. And based on that chat, if you were attracted to them or not, you could then choose to reveal your photos to the other person.

Screen Shot 2015-02-25 at 4.14.36 PM

But guess what? It takes a bunch of chatting before people choose whether or not to reveal their photos, and based on the 10 people that I chatted with, 0 actually turned out to be attractive.

There very well may be a small population of users that actually don’t have the slightest care about looks of their future partner, or temporary partner, and as the saying goes “there’s someone for everyone”, however I believe that the market for this is much too small, and the user base will get smaller and smaller as time goes.

Willow’s own founder, 23-year-old Michael Brunch, Willow has said, “We believe the best way to get to know someone, and find out whether you like them, is by talking to them,”.

Willow actually prides itself on that it just throws ‘whatever’ at you and sees what sticks, there’s no rating system or algorithm that matches people based on compatibility. the app’s website states.

Skip, Avoid, and Uninstall.



Previous @Magnises Marketing still thinks it's a Black Card
Next Is @ClassPass already doomed to fail? Or...

About author

Tiffany Rush 113 posts

Tiffany Rush My background includes being a novelist and a non-fiction writer specializing in MBA thesis topics. Additionally I'm an investor and strategist for a few tech startups (which will not be written about here). Go ahead, challenge my wit!

View all posts by this author →

You might also like


WARNING: TeamViewer may have been hacked or they are reusing passwords

Urgent post from reddit /u/Executioner1337. This issue is not getting enough attention, please spread it. Users are reporting breaches, and thousands of dollars have been stolen with the client, all

Tech & Startups

Coinbase Backtracks on Bitcoin (BTC) and Bitcoin Cash (BCC)

Prior to the fork of Bitcoin (BTC) and Bitcoin Cash (BCC) on Aug 1, Coinbase was strongly against adjusting their backend for the fork, and rejecting BCC.  But apparently somethings


This could be the perfect compromise for pirates & copyright holders

As the war against pirates and copyright holders continue, a new idea has appeared coming from Warner Bros and Rightscorp, the company behind the scheme. “The damage to WB from


  1. Jane Thompson
    February 27, 08:03

    If you end up talking to someone that you end up not finding attractive, the worst thing is that you met someone who is interesting and you found cool. I do not see anything wrong with meeting people that are fun to talk to! I have used the app for a couple of months now, and it has been advertised as a dating app but it is really more of a social app to me. I do not know about you but I really enjoy it, and I have met a lot of people that I found really cool as well as attractive.

    People these days have lost patience with the real world, and for some reason just do not like to meet people just to meet people. I just recently moved from Canada and was happy to find out about this app. I have met so much people roaming around the states and I find it shocking that someone can refer to this app as “the worst dating app”.

Leave a Reply

Only registered users can comment.