TastemakerX : A bland new platform.


TastemakerX calls itself a “music discovery mobile application”. They just received a new line of funding to the tune of $1.25 million from Baseline Ventures, True Ventures, Guggenheim Venture Partners and AOL Ventures.

Are you serious? $1.25 million for a music discovery platform?

What this investment says to me is that the current market that consists of: Spotify, Last.fm, Turntable.fm, Soundcloud, Rhapsody, Rdio, musicplyr, beatport.com and Pandora are totally insufficient for satisfying our music discovery needs.

But not only has TastemakerX entered into a crowded marketplace, they’ve hobbled in with a really confusing product.

“TastemakerX had been developing a niche for itself by rewarding users for their new music finds, via a metric called the “T-Score” which demonstrated their influence based on their trades of “artist shares.” It was very much like a virtual stock market.”


Techcrunch.com, who covered this article, disclosed that its parent company is AOL. I hope for their sake they covered TastemakerX in a positive light due to the ‘don’t bite the hand that feeds you’ theory.

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Also, adding an ‘X’ to the end of your product name does not make it cooler. It does the opposite.