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Bud Light, Where “Up For Whatever” Means Getting People So Drunk They Can’t Say “No”

April 28, 2015
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Bud Light, Where “Up For Whatever” Means Getting People So Drunk They Can’t Say “No”
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Hmm, this won’t turn out well.

As posted on reddit, the tagline on this Bud Light bottle reads:

“The perfect beer for removing ‘no’ from your vocabulary for the night,” followed by the requisite “#UpForWhatever” hashtag, because being “up for whatever” obviously means “spreading Bud Light’s marketing message in a way that can be tracked and quantified by our social media team.”

STQtxkJ

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