Menu

  • Home
  • ADs
  • Crypto/NFTs
  • News
  • Politics
  • SCAMs

Categories

  • ADs
  • Blacklisted Websites
  • Crowdfunding Fails
  • Crypto/NFTs
  • Emails
  • Marketing
  • News
  • Politics
  • Popular
  • Products
  • Real Life
  • Reality TV
  • Site News
  • Website Reviews

Recent News

  • Arrived COO likens that investor homeownership is the same as family homeownership
  • What is going on at Arrived?
  • Silicon Valley Bank: Which companies are affected?
Who Gave Them Money?!
  • Home
  • Browse
    • ADs
    • Crypto/NFTs
    • News
    • Politics
    • SCAMs
No Result
View All Result
Who Gave Them Money?!
  • Home
  • Browse
    • ADs
    • Crypto/NFTs
    • News
    • Politics
    • SCAMs
No Result
View All Result
Who Gave Them Money?!
No Result
View All Result
Home News

STARTUP FAIL: SHAKEN HAS SHUT DOWN

June 17, 2016
in News, Website Reviews
0 0
A A
STARTUP FAIL: SHAKEN HAS SHUT DOWN
Share on LinkedInShare on FacebookShare on XShare on RedditEmail

shaken

In a published blog post on their website, the Shaken Team writes:

Last week we shipped the final Shaken box: this is the end of our startup.

That’s the hardest thing we’ve ever had to write.

Despite trying everything, we couldn’t quite make it through a tricky cash-flow period to get to the scale we needed. This is the end of the road for us and that breaks our heart.

We wanted to write this to explain why, and to thank you.

As David said:

We went from not knowing what we were doing to becoming “a leading voice in the world of cocktails” because the best way to become an expert is to do something nobody has ever done before. We all became experts in our field. We all pioneered a new way of doing booze. We all defied convention and did it the hard way.

But that was not enough.

Without new investment, we couldn’t scale fast enough to make the business successful. The upsetting irony is that we were starting to see industry-leading retention numbers, more and more spirit brands sign up exclusively, and many other indicators that we were at the tipping point. No business has an innate right to succeed, but we gave it everything.

30cfd181-1009-46cf-9abe-999ee6808021-1024x683

The hilarity of some of their sentences in their goodbye post is probably why they failed.

I couldn’t stop laughing at this line “we couldn’t quite make it through a tricky cash-flow period to get to the scale we needed”. Yes… the tricky, Oh we have to have a company that actually makes money in order to survive.

Their next sentence “We went from not knowing what we were doing to becoming “a leading voice in the world of cocktails””.  A leading voice you say… surely that means a respectable blog or website has written about you? The link then takes you to thespiritsbusiness.com, which looks like the biggest pay for pr fluff ever. Not one comment on the blog post, no shares of the blog post. Hell if you read this blog post, you’ll see it’s just an advertisement.  The only person that said you were “a leading voice” was a manager who you were in a partnership with at William Grant & Sons.  That doesn’t count if someone who is profiting off of your company thinks you’re “A leading voice”.

Sadly I can guess why you failed, you failed at marketing your company and actually getting any proper PR, and you failed at the whole, ya know… making money thing. Not just the ‘tricky cash-flow period’ .

 

Related Posts

Unpakt
ADs

Unpakt

March 21, 2021
8
Is this a Faulty Product or Attempt to Damage a Company’s Reputation
Products

Is this a Faulty Product or Attempt to Damage a Company’s Reputation

August 6, 2015
51
This is what it looks like when the @FIFAWorldCup BANS your @beatsbydre Brand.
News

This is what it looks like when the @FIFAWorldCup BANS your @beatsbydre Brand.

July 1, 2014
19
Crowdfunding Fails

KickStarter: H.P. Lovecraft’s Wonderland

March 18, 2014
5
ADVERTISEMENT
ADVERTISEMENT

© 2025 48 Ideas, Inc.

  • Home
  • ADs
  • Crypto/NFTs
  • News
  • Politics
  • SCAMs

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Home
  • ADs
  • Crypto/NFTs
  • News
  • Politics
  • SCAMs

© 2025 48 Ideas, Inc.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.