Here’s an idea, lets advertise in the copy tiny 6.3 oz bottles, but show a larger 8.45 oz can in the image, and really confuse them when they get to the website.
So they are selling Rose for $96 which is 12 x 6.3 oz glasses = 75.6 oz of Wine.
A standard Wine bottle is 25.4 oz, so for $96 you’re buying 3 bottles of wine = $32 bottle.
It gets worse if you buy their 6 pack at $48.
As “cute” as this idea is, remember it’s glass, so you can’t bring it to the beach, really shouldn’t have it by the pool. The “connivance” of this, is it saves you from pouring a normal bottle into a plastic or glass container.
Is anyone really this lazy?