AD Tracker

GetEmails is a “service” that identifies traffic to your website and gives you their email address so you can email them. They probably don’t want your email, but you can email them anyway. Who knows if it actually works.

Remember they are trying to identify anonymous email traffic, so you can send a potential customer an unwanted email. If they wanted an email from you, chances are they’d sign up for your newsletter.

The AD’s are staring Helen Sharp & Adam Robinson, and are loaded with them bragging about how they are able to find email addresses, swear to you that their service is legal, and in one specific AD they brag about the company Cariuma uses GetEmails to hunt down potential customer email addresses.

So if you get an email from Cariuma, there’s a chance they ‘found’ your email.

Probably shouldn’t reward Cariuma with your business for “finding” your email address.

When you shut down your YouTube account and have to have a page on your website questioning your legality.

Related  Eileen Audrey Wilder

And have to have a whole page dedicated to GetEmail’s interpretation of the law:

1. GetEmails is not GDPR or CASL compliant, so it’s only legal in the USA.
Our database only contains email addresses in the USA.

If your organization is GDPR compliant worldwide, you can’t use GetEmails.

Now that’s out of the way, let’s talk about the US CAN-SPAM Act of 2003, and why GetEmails is not only legal, but also complies with industry best practices.

2. What You Didn’t Know About the US CAN-SPAM Act of 2003
According to the US CAN-SPAM Act of 2003 you do NOT need an opt-in to send email marketing in the USA. In Europe, you do; but in the US, you don’t.

To be CAN-SPAM compliant, all you need is an opt-out link in the communication, and you need to make it clear that it’s an advertisement, along with a few other requirements (see below).

If you want more details to pass along to your legal team, download our legal packet prepared for us by our friends at Foley and Lardner, LLP.

Why you always thought permission-based Email Marketing was a requirement
There are major differences between the actual CAN-SPAM laws and best practices for the Email Marketing industry.

Those differences start with Spamhaus.

Spamhaus is a large, important, and influential organization in Email Marketing.

Spamhaus’ definition of SPAM is not the law, but it’s what we’re all familiar with. It’s also what we’re taught by major Email Service Providers (ESPs) like Mailchimp and the Internet Service Providers (ISPs) like Gmail/Hotmail.