Filippo Loreti: How Elon Musk Inspired Brothers Mislead Customers

Filippo Loreti: How Elon Musk Inspired Brothers Mislead Customers

I think I speak for everyone else when I say clickbait articles are the worst.  And especially articles that are completely written for the sole purpose of marketing for a company, and here’s where Filippo Loreti comes in.  Filippo Loreti is a company that were founded by two brothers, they created a kickstarter campaign, at some point in the process they or their marketing company hired a contributor to write an article on Forbes.

Notice that tiny little font under the writers bio? You see the one that says, opinions expressed by Forbes Contributors are their own?

Tomas Laurinavicius

That one sentence, opinions expressed by Forbes Contributors are their own, means this whole article DOES NOT have Forbes blessing and Forbes doesn’t stand behind the content, the accuracy, the quality of the article.  Which means, as a reader, you should ignore the article, you should not believe the content, the accuracy, the quality of the article.

If Forbes doesn’t check the content for accuracy, you shouldn’t read it on Forbes either.


And then in addition to the bullshit of the actual article, check out that clickbait headline, “How Elon Musk Inspired Brothers Are Disrupting Watch Industry”, focusing entirely on Elon Musk, and not even mentioning the company name.

The only mention of Musk is in their work ethic quote, doesn’t sound like he inspired them a whole lot to warrant having his name in the headline.

“Work like hell. I mean, you just have to put in 80 to 100-hour weeks, every week. This improves the odds of success.

If other people are putting in 40-hour workweeks and you are putting in 100-hour workweeks, then even if you are doing the same thing, you know that you will achieve in four months what it takes them a year to achieve.” – Elon Musk

Just saying, this Forbes article, smells an awful like an advertorial and not so much an actual article, and looking at Tomas Laurinavicius’s history on Forbes, he only writes articles that promote companies, odd.



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Walter Marrero 228 posts

An executive analyst at an elite technology & business focused publication.

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