Serena Williams joins board of Silicon Valley firm SurveyMonkey

Do companies just ever learn? Alicia Keys joins BlackBerry, U2's Bono and The Edge joining the board of guitar maker Fender, Adding celebrities

Serena Williams: ‘What did I do? Did I say something inappropriate?’ Photograph: Xinhua/Rex Features

Do companies just ever learn? Alicia Keys joins BlackBerryU2’s Bono and The Edge joining the board of guitar maker Fender,

Adding celebrities to boards is always is a desperate move by companies seeking stardust, seeking one quick pop of PR blitz. It rarely ever makes it to a second headline, and you tend to never hear from the talent in regards to the company ever again.

This will be yet another case of celeb status in exchange for a headline. When it comes to SurveyMonkey partnering [“Ha”] with a celebrity, the reasons are sound, however nothing will come of this.

 

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