Was Apple’s $650 Trade-In Promo because of iPhone 6 & 6S Flaws?

Was Apple’s $650 Trade-In Promo because of iPhone 6 & 6S Flaws?

Here is an interesting conspiracy theory for you… Remember when the iPhone 7 first launched in September and every provider was offering a $650 trade-in credit if you gave them any iPhone 6, 6S, Plus phone?

When we chatted with Verizon Agent, we were told that it was thanks to Apple that they were able to offer it, and we’re inclined to believe that. Apple normally never discounts the iPhone on day 1 of release.

So why now? Why give 1 year and 2 year users of iPhones a $650 credit?

There’s a few possibilities, they were encouraging users to adopt to the latest and greatest tech, they knew users were probably pretty happy with their current speeds on their current devices and might not actually upgrade, or was it that there were numerous battery faults with the iPhone 6S, iPhone 6  as well, and getting them out of circulation the fastest way possible was the best option.

This week, Apple has already announced a program to replace iPhone 6S batteries, targeting users who:

Apple has determined that a very small number of iPhone 6s devices may unexpectedly shut down. This is not a safety issue and only affects devices within a limited serial number range that were manufactured between September and October 2015.

However, as a former iPhone 6 user who participated in the iPhone 7 upgrade scheme, my iPhone 6 was also behaving this way. And Apple has always kept most technology fairly similar between iPhone and iPhone S launches.

This is in addition to a design defect that was recently admitted by Apple to be an issue in the iPhone 6S Plus.

So… Was the first time that Apple discounted the iPhone on a launch because of a gigantic realization that they have massive design flaws in their last generation of phones? Or were they just being nice and wanting their users on the latest and greatest technology and rewarding users who always buy in on day 1?



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Tiffany Rush 113 posts

Tiffany Rush My background includes being a novelist and a non-fiction writer specializing in MBA thesis topics. Additionally I'm an investor and strategist for a few tech startups (which will not be written about here). Go ahead, challenge my wit!

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