Consumerist, Who is Matching our gift? Your own bank account?

Consumerist we see on your ad that "Your gift will be matched." but nowhere does it tell us who is actually doing the matching? Is Consumerist mat

consumerist

Consumerist we see on your ad that “Your gift will be matched.” but nowhere does it tell us who is actually doing the matching? Is Consumerist matching their own gift that you make? The money is making one big circle from their own bank account right back to their own account? This makes NO sense.

Help!

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