Ogilvy & Mather/Pizza Hut “Fake” Marketing Appears Again…

Ogilvy & Mather/Pizza Hut “Fake” Marketing Appears Again…

It was only a few weeks ago that PizzaHut’s  Marketing Campaign brought to you by Ogilvy & Mather magically appeared on all your favorite blog posts.  This ad agency was doing what it does best and that’s trying to buy both the hearts and minds of it’s readers, but also a bunch of websites advertising accounts.

May 27th, 2015

  1. http://www.engadget.com/2015/05/27/pizza-hut-projector-box/
  2. http://www.break.com/article/pizza-hut-has-a-pizza-box-that-turns-into-projector-2863935
  3. http://hellogiggles.com/pizza-huts-new-box/
  4. http://www.ign.com/articles/2015/05/27/pizza-hut-launches-the-blockbuster-pizza-box-projector-in-hong-kong
  5. http://www.geekwire.com/2015/this-pizza-hut-box-transforms-into-a-movie-projector/
  6. http://www.dailymail.co.uk/femail/food/article-3094918/What-s-wrong-DVD-Pizza-Hut-rolls-new-box-doubles-projector-play-short-films-needs-clean-white-wall-work.html
  7. http://www.dailydot.com/technology/pizza-hut-projector-box-hong-kong/
  8. http://www.eater.com/2015/5/28/8682733/this-pizza-hut-box-turns-into-a-movie-projector

June 8th, 2015

  1. http://qz.com/422334/pizza-hut-has-made-the-pizza-box-movie-projector-weve-always-dreamed-of/
  2. http://phogotraphy.com/2015/06/08/pizza-box-camera/
  3. http://time.com/3912436/pizza-hut-box-projector/
  4. http://www.syracuse.com/business-news/index.ssf/2015/06/pizza_huts_new_box_turns_into_a_movie_projector_for_smartphones.html
  5. http://www.businessinsider.com/pizza-hut-box-turns-into-movie-projector-for-your-smartphone-2015-6
  6. http://www.ibnlive.com/news/tech/this-pizza-hut-box-is-a-pseudo-movie-projector-1003205/comments.html
  7. http://gizmodo.com/now-your-pizza-hut-box-is-kinda-sorta-a-movie-projec-1709695471

Sure you might say, companies buy and sell blog posts all the time, but what’s interesting of this is that, they did it twice. Both in May and June they have now created a ‘viral’ story and brought something back to life.

This should just be great proof to you how many of your favorite blogs  will sell their space to any company.

Real or Fake Quotes

IF you watch their cute little video you’ll see a number of ‘quotes’ from real viewers just like you, remember these ‘quotes’ were somehow magically in existence before the first campaign.  Funny how they were able to get quotes from users before they even launched.  I tried to find some of these quotes in real life to analyze if the users were real or not but surprise! They have hid them behind private account.

“This pizza box plays movies … nuff Said” – Twitter – @momosan89

Looks like this users account is private, and has been since I requested it on May 27th.
Screen Shot 2015-06-09 at 11.04.51 AM
Screen Shot 2015-06-09 at 1.51.20 PM


“OMG…The best thing since sliced pizza” – Weibo – @EBI

Can’t seem to find this one, though I will admit it’s not fun searching Weibo in a language I do not understand past Google Translate.

Screen Shot 2015-06-09 at 11.04.29 AM

“Ladies and Gentlemen, This is pizzatainment” – FB – Derek Fong

Can’t find this quote either… odd don’t you think?

Screen Shot 2015-06-09 at 11.04.40 AM

Either way, this should be quite the evidence that a lot of our popular blog websites that we have grown to trust, are most likely being bought and paid for. Be wary internet travelers!

And the best way to make this nonsense go away is to STOP sharing.



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Tiffany Rush 113 posts

Tiffany Rush My background includes being a novelist and a non-fiction writer specializing in MBA thesis topics. Additionally I'm an investor and strategist for a few tech startups (which will not be written about here). Go ahead, challenge my wit!

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