As part of an agreement to serve Pepsi products in its restaurants, fast food chain Arby’s is obligated to feature the soda in at least two television advertisements every year. But this year, Arby’s forgot.
As the company focused on a relaunch around a new tag-line, “We have the meats,” the contract with Pepsi simply slipped everybody’s minds, according to Rob Lynch, CMO and brand president of Arby’s.
Woops!
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