An Analysis of Jordan Price’s UX/UI Designer Promo Video

An Analysis of Jordan Price’s UX/UI Designer Promo Video

In case you haven’t heard today, someone actually quit working at the all mighty Apple. Please read the boring article here.

But after a little googling of Mr. Jordan Price, and watching his lovely promo video I can’t help but think that he thinks quite highly of himself, so without further ado, here’s the critique.

Screen Shot 2014-02-12 at 12.53.13 AM


Shall we join Jordan on his way to quit the office today?

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Oh now lets watch some gorgeous San Fran Broll, it’s really a great day to quit.

Screen Shot 2014-02-12 at 12.54.28 AM

Oh here’s some more broll, puts you in a quitting mood!

Screen Shot 2014-02-12 at 12.54.46 AM

I think he’s getting close to an office now, but why is his car key out, didn’t he walk all this way?

Screen Shot 2014-02-12 at 12.54.59 AM

Continuity error! His door key is now out.  Hopefully he leaves these keys behind when he quits.

Screen Shot 2014-02-12 at 12.56.50 AM

:18 seconds before we actually see him work, so this video is :50 long, does that mean he only works for just over half a day? Must be too long of hours for Princess Jordan.

Screen Shot 2014-02-12 at 12.57.00 AM

I can drawz boxzes on printer paper, this is very hards.

Screen Shot 2014-02-12 at 12.57.52 AM

Let’s get a dolly shot to show me pointing at a wall and ‘working’. “Excuse me, does this button make it explode?”

Screen Shot 2014-02-12 at 12.58.24 AM

“No moron, This button? How can you not know what this button does, But can you see my blank stare?, It’s because I’m about to quit.”

Screen Shot 2014-02-12 at 12.59.19 AM

Attention HR department, I can use a mouse! “Must delete all files.”

Screen Shot 2014-02-12 at 12.59.42 AM

And I can drag things left to right!

Screen Shot 2014-02-12 at 1.00.25 AM

Jordan, the world is full of long hours, but judging by your non-emotions in your own video, you need a more boring less fulfilling lifestyle, so best of luck to you.  We sure wouldn’t hire you.




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Walter Marrero 228 posts

An executive analyst at an elite technology & business focused publication.

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