Something awesome happens when a lot of developers get together.

Something awesome happens when a lot of developers get together.

candy-crush-saga

Last week we wrote about King taking legal action against a company for using the word Candy in their game name.  King, the developer behind mega-hit Candy Crush Saga, was recently awarded a UK trademark on the term “candy” for use in video games and is awaiting approval on a similar trademark in the United States. With Apple in some cases assisting King in targeting apps with “candy” in their names, developers unhappy with King’s IP strategy have responded with a protest that is seeking to flood the iOS App Store with candy-themed games, according to reports from Pocket-lint and Slate.

Organized by the Candy Jam website, the group exhorts game developers to “fight trademark trolling” by making a candy-themed game between now and February 3. The game-making jam is meant to protest the trademark system and King’s aggressive business tactics, and developers have already submitted more than 100 apps with different combinations of the words “candy,” “saga,” “scroll,” “apple” and more.

King CEO and co-founder Riccardo Zacconi says the company is “not trying to control the world’s use of the word candy,” clarifying that King will only use the trademark “to prevent others from creating games that unfairly capitalise on our success.” Zacconi also defends his company against allegations that it released a game, Pac-Avoid, that cloned an existing game from developer Stolen Goose. Zacconi explains the company “should never have published Pac-Avoid” and has apologetically pulled it from its website.

Comments

comments

Previous Why isn't Box.com excited about their IPO?
Next UPDATED: SendGrid has Zero Support and Doesn't Want Your Money

About author

Walter Marrero 228 posts

An executive analyst at an elite technology & business focused publication.

View all posts by this author →

You might also like

Website Reviews

REVIEW: Thefoundary.com & Hayneedle.com Same company, same products, different prices.

While browsing through my daily spam emails, I noticed something in my email status window, when looking at TheFoundary’s email a connection was created to pull images from http://www.hayneedle.com. Since

Products

The Men Paid To Break In Designer Jeans

Hiut Denim in west Wales employs 50 denim breakers to wear in jeans before they’re sold, or auctioned, to customers. One breaker explains how it works. David and Clare Hieatt

Business

The Not So ‘Smart Bracelet’

The Natalia Project has come to market with a futuristic looking smart bracelet to protect Civil Rights Defenders in the field. The makers say their “new high-tech triggers an alarm

0 Comments

No Comments Yet!

You can be first to comment this post!