Laundry Startup Washio Tricks VC Firm Pejman Mar Ventures & more…

Laundry Startup Washio Tricks VC Firm Pejman Mar Ventures & more…


News has just arrived that the Laundry startup Washio has managed to trick the VC firm Pejman Mar Ventures and investors such as Sherpa Ventures, Jerry Yang’s AME Cloud Ventures, Three Six Zero Group, Ashton Kutcher, Guy Oseary, Ron Burkle, Nas, Anthony Saleh, Larry Rudolph, Jay Brown, Zod Nazem, Troy Carter, Scooter Braun, Yael Cohen, Tom Ryan, and Frank Cooper.

The startup is basically this, it’s your currently neighborhood laundry service but with a mobile app.  That’s it, nothing unique, instead of talking to a person and scheduling a pickup you’re pushing buttons into a phone.  Additionally it sounds like they can’t even get the washing part right, according to founder Jordan Metzner, the company has expanded the number of zones that drivers make pickups and deliveries in, and even had to switch to a 36-hour turnaround at one point to catch up with demand.

So you’re actually paying a premium to avoid a human and possibly have to wait even longer for your clothing than if you were to deal directly with the laundromat.  Oh and who is Washio? They are just a middle man between you and your neighborhood laundromat.  They aren’t even washing the clothes.

And what is their cut? They charge $1.60/lb  for their Wash & Fold service  And after calling around their current market you’ll find that most prices are in the $1.00 range.  So profit isn’t bad, they make roughly $0.60/lb, check out their prices here.

Either way, it’s a shame that this startup is even managing to get in the news.  But luckily another startup, PRIM,  tried the same idea last year and shut down, so it’s only a matter of time now.





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Walter Marrero 228 posts

An executive analyst at an elite technology & business focused publication.

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  1. Andrew Swires
    February 03, 01:44

    I’m a driver for Washio and interact with customers on a daily basis who absolutely love the service. San Francisco is full of people that are not just too lazy but are truly too busy to handle their laundry and for them, we are a life saver. I don’t know of any other method by which you can have your laundry picked up and delivered in the city within a 30min window. While the idea is simple, there is a massive market for it here.

    How about you try us out? Use the code “” for a $10 credit :]

  2. John Simon
    October 29, 17:26

    Over the last year or so, I’ve definitely become one of those people who outsource everything. I use Uber, Lyftline (for when I need to go somewhere further away) and Washio for dry cleaning and laundry. Washio is AMAZING if you haven’t used it. It’s like Uber in that you request a ninja to come to your house, they arrive within whatever half hour time window you select, give you a cookie and reusable bags and then return your clothes ready to put away the next day. SUCH a time saver and actually really affordable. If anyone wants to try it, use the code DAPPER10 for $10 off your first order

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