Hot off of the announcement of Apple announcing a new Mac Pro, some how news has just been released by Adobe.
The Coen Brothers, Academy Award winners for Fargo and No Country for Old Men, have been editing their own films since they began their careers (under the name Roderick Jaynes), and they’ve been using Apple’s software until now: their newest film, which has not begun shooting, will be edited on Adobe Premiere.
They have in the past been very vocal about using Final Cut Pro and often been great PR for Apple.
The next version of Adobe video tools has been developed with features created in direct response to the needs of filmmakers, broadcasters and video professionals. In fact, the multiple Academy Award winning Coen brothers have been working directly with the Adobe Premiere Pro product team and are switching to Adobe Premiere Pro for their next feature film slated for late 2013.
“Broadcasters, filmmakers and video professionals are looking for modern tools that meet the demands of today`s evolving video industry,” said Steve Warner, vice president of product development, Adobe. “Adobe`s video tools revealed today provide content creators with one powerful toolset to help them produce exceptional content and streamline workflows. From Academy Award winning filmmakers like the Coen brothers to global broadcasters, these innovative tools are what will continue to drive the shift to Adobe video solutions across the broadcast and media industries.”