FAILING: Color.com

color.com

There have been few articles this morning which talked about the ‘ultra over-hyped’ startup color.com that launched a few months ago.  Color somehow convinced their venture capitalists that they were worth 41 million dollars. 

Color is an application that I actually tried out after the first major hype started a few months back and after using the applicaiton for a few weeks, it was apparent that color mainly wanted to be “The New” social network/photo sharing/hookup kind of app, it lacked integration with any massive already existing sites such as facebook and myspace, and it was built around the idea that when you took a picture of something cool you apparently always felt the idea to instantly want to share it with a group of strangers near you.

Yes, this was the selling point of the business.   Take a picture of something in your bedroom “or near you”, upload it to Color, and instantly everyone within a few hundred feet of you (more or less depending on your location)  would get to see the picture and decide to friend you or not.

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Doesn’t this seem like the this whole idea was based around the creating a massive Weinergate scandals for us mere non-politicians?  Honestly, what else could this site have been used for?  Are you going to want to share pictures of your garden or a bug near you to non strangers, or would you rather take a picture of yourself masked in some ‘interesting’ positions, hoping that your neighbors might see it and run right over?  I think they could have charged for the latter, merged with the site AdultFriendFinder, and had quite a business model on their hands.

This is my favorite nytimes quote:

“Since then, Color has become a warning sign for investors, entrepreneurs and analysts who fear there is a bubble in start-up investing. They say it shows that venture capitalists, desperate to invest in the next Facebook or LinkedIn, are blindly throwing money at start-ups that have not shown they can build something useful, much less a business that can provide decent returns on investment.”

Really?! It took a 41million dollar investment for you to finally figure out that you shouldn’t just throw money at people with no previous experience?

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Morons.

[Src: NYTIMES]

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