How headlines can manipulate readers emotions

Simple…

Part A: Use headlines to get people to click-through that might engage with one set of their readers.

“This Donald J. Trump supporter won’t be flying with Delta again” & “Passenger who went on pro-Donald Trump rand on Delta flight is banned for LIFE”

Part B: On the click through post an entirely different headline that targets a whole other type of person, “Delta CEO grovels and gives refunds to passengers offended by ranting Trump supporter who is now banned for life”.  Where the hell did “grovel” come from?