Gebni, the new company calling itself the “stock market for restaurant takeout,” is using machine learning technology to update meal prices in real time so both customers and restaurants can save money and eliminate food waste.
Not only is Gebni one of the worst names we have ever seen, I’m still trying to figure out how to pronounce it. But using it comes with a gigantic warning, if you’re a restauranteur you should avoid it.
Why? Well it exists to try to charge consumers less than they would pay on Seamless or other platforms,
Gebni is charging a commission fee much lower than its competitors like Seamless, which allows the restaurants to have the flexibility to lower the cost a customer will pay for a meal.
However this doesn’t actually work, why? Restaurants aren’t leaving the other platforms anytime soon, and there’s this little detail that Gebni forgot to tell their investors about:
How is menu pricing determined?
The restaurants are contractually required to offer the same prices as they provide on their printed delivery menus. If for any reason you believe the prices you see on Seamless are not consistent, please notify us at firstname.lastname@example.org and we’ll reach out to the restaurant to make it right. [Seamless Terms of Service]
We’re going to guess this observer article was a sneaky pr placement, or Sage Lazzaro didn’t do too much research before creating the headline, This New Food Ordering App Guarantees Your Favorite Meals for Cheaper Than Seamless.
Sorry Gebni, your prices will forever be the same price as Seamless.
[Source: Gebni & The Observer]