Is this the beginning of the end for Evernote?

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It hasn’t been an easy few months for Evernote, The inside story of how $1 billion Evernote went from Silicon Valley darling to deep trouble, Evernote has struggled to maintain a strong enough paid subscriber base.

If you’re already using a free Evernote account and sync between more than two devices, you’ll be allotted some time to upgrade, but you’ll definitely have to do so soon. You can choose either Plus or Premium tiers, which run $4 and $8 respectively. Previously the Plus option cost $3, whereas Premium cost $6. Plus also includes 1 GB of space for uploads each month.

And now the competitors are coming out to claw away at it. Just a few days ago Dropbox just announced new document scanning features, Dropbox’s mobile app will let you snap a photo of any document containing text, and the software will automatically convert it into a file in your account. Using optical character recognition, the company says you can then search for words found within the document to resurface the image later. Uh Oh. The main features that make Evernote great are now running off to other platforms.

Users don’t tend to take too kindly to price increases, and already Evernote alienated their users once when they added their extra Premium tier.  It used to be a simple choice between Free and Paid and then they introduced the plus tier while raising the price of Premium.

Time will tell, but it doesn’t look good for Evernote.

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Walter Marrero 228 posts

An executive analyst at an elite technology & business focused publication.

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