Bud Light, Where “Up For Whatever” Means Getting People So Drunk They Can’t Say “No”

Hmm, this won’t turn out well.

As posted on reddit, the tagline on this Bud Light bottle reads:

“The perfect beer for removing ‘no’ from your vocabulary for the night,” followed by the requisite “#UpForWhatever” hashtag, because being “up for whatever” obviously means “spreading Bud Light’s marketing message in a way that can be tracked and quantified by our social media team.”

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Walter Marrero 221 posts

An executive analyst at an elite technology & business focused publication.

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