Arby’s Forgets Advertising Deal With Pepsi, Makes Apology Ad Entirely About Pepsi

As part of an agreement to serve Pepsi products in its restaurants, fast food chain Arby’s is obligated to feature the soda in at least two television advertisements every year. But this year, Arby’s forgot.

As the company focused on a relaunch around a new tag-line, “We have the meats,” the contract with Pepsi simply slipped everybody’s minds, according to Rob Lynch, CMO and brand president of Arby’s.

Woops!

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Tiffany Rush 108 posts

Tiffany Rush My background includes being a novelist and a non-fiction writer specializing in MBA thesis topics. Additionally I'm an investor and strategist for a few tech startups (which will not be written about here). Go ahead, challenge my wit!

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