The Men Paid To Break In Designer Jeans

Members of the denim-breakers club

Hiut Denim in west Wales employs 50 denim breakers to wear in jeans before they’re sold, or auctioned, to customers. One breaker explains how it works.

David and Clare Hieatt created the denim company Hiut two and a half years ago, as a mission to get hundreds of people their jobs back.

Cardigan, a pretty market town in west Wales, was once home to Dewhirst, the biggest jeans factory in Britain. Dewhirst employed 400 locals. They produced 35,000 pairs of jeans a week, supplying denim across the country, including to M&S. Then, in 2001, Dewhirst decided to outsource production to Morocco and the factory closed. Cardigan suffered immeasurably; overnight, 10% of locals were on the dole.

Read More @ The Guardian

 

Previous This May Be The Worst Product Ever Made
Next Who the F*ck is Laura Parker from @Handy?

About author

Walter Marrero 221 posts

An executive analyst at an elite technology & business focused publication.

View all posts by this author →